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Developing A Marketing Campaign

Developing A Marketing Campaign

Most internet companies do not know this, but there is a difference between marketing and advertising. Marketing is a strategy. It is defining how your customers will perceive your company. An effective marketing campaign will shape your customers image of your... Read more

What is an Affiliate Program?

Affiliate programs come in many shapes and sizes. Some programs are simple ‘pay per click’ type programs where and affiliate partner is paid to send traffic to a website. Other programs may involve full integration of the companies content into the... Read more

What Can a Brand Name Do For You?

brand (brnd) n. A trademark or distinctive name identifying a product or a manufacturer. A product line so identified: a popular brand of soap. A distinctive category; a particular kind: a brand of comedy that I do not care for. A mark indicating identity or... Read more