Web site owners spend big money to achieve top rankings in the search engines so customers will find them easily to purchase their products or services. A web site that appears after the first page on Google won’t get any traffic unless they employ other methods of marketing.
Google maps changes all this. Now local businesses can attain first page listings without paying anything. When a customer enters a keyword to find a local business Google will automatically display businesses that are closest to you. Local results are displayed above the regular listings.
If a customer enters “web site design bowie maryland” they will see your company information listed at the top of the search results.
How to get listed in Google Maps
Open an account at Google’s local business center then submit your web site and company information. You can create multiple listings if you have more than one local business.
How to optimize your listing on Google Maps
1. Choose the correct category
Enter the category that best describes your business ie web design, dentist, photographer, etc.
2. Create a captivating description
This is what customers will read about your business. Describe it in such a way that will want to check it out. Include keywords customers would enter to find your business.
3. Make your listing stand out
Here are the things you can include in your listing:
- Business Hours
Enter as much information as possible so it will stand out from your competitors (their business will be listed with yours).
If your business location is in the center of the town, it is more likely that it will appear at the top of the list.
5. Get listed in other local directories
Google Maps gathers it’s results from other online directories and databases therefore submit your web site to online yellow pages and yahoo local. Find other local directories by entering keyword+location in the search box.
6. Optimize your web pages
Include the city and state names on the home page of your web site. Place them in the meta tags and web copy. This makes it easier for customers to find your business because you’ll a top listing in the search engines.
7. Encourage customers to write reviews
You can improve the your listing by getting customers to write positive reviews about your business. The more stars you acquire the higher your position becomes.
If you follow the 7 steps outlined above your web site will achieve a good listing in Google Maps and you’ll start attracting visitors from the search engines.