In this article we’ll cover meta tags, content creation principles along with outsourcing as well as site structure and navigation. All of these are important for your web site no matter what niche you’re in or what products or services you provide, so let’s get started.
First the content that only the search engines see, meta tags. After you have your keywords you will need to make sure you put them in your title and description tags in the header section of the HTML. This is not a meta tag but I decided to mention it here: also put your keywords in a headline or two on the page. Next will be the articles for the site.
Have quality content that your visitors will find useful and make sure to put in a few keywords to make it search engine friendly. To find them just put your keyword into the Google keyword tool and you will get a big list of them.
You need to keep in mind that you should not over due this, keep your content natural. If you try to use too many of these keywords the search engine could view it as keyword stuffing and de-list your site. This is also not a good idea because your customers will not find this type of content to be worth anything and leave your site quickly. If you visitors don’t like the content you provide and hit the back button what good is getting that traffic in the first place?
If creating all this content seems a bit overwhelming for you don’t worry. This can easily be handled by a ghost writer and it doesn’t have to cost you a fortune either. There are plenty of places on the internet where you can outsource your content creation for as little as $5 an article. Whenever outsourcing content though, be sure to proof the copy to make sure it is up to snuff as far as quality goes.
Now let’s talk about ease of use. You’ll want your site to be simple to navigate both by the search engines and your customers.For your customers you’ll want your site navigation to be simple and uncomplicated. If they can’t find what they are searching for quickly they will leave quickly.
For the search engines include an XML site map. This is an easy way to give them all the info on your site in one spot and you can get it made for free online. MoonViper Web Services makes this easy. Most every site we create automatically generates this sitemap for you, and submits it to Google, Yahoo, MSN, and Ask.com every time your website is updated.
Let’s review: use your keywords in the meta tags and headlines of your web site and keywords throughout the content. Use useful content that will appeal to your visitors and the search engines as well. Make your site easy to navigate for the search engines and humans as well. If you follow these guidelines you are sure to make you site a huge success.
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