Election Day is less than a month away somewhere in the country all the time, and we’re constantly up to our ears on political advertising and politics, we’d like to share what we’ve learned from some of the best salespeople around.
Here are three lessons of selling that you can learn from politicians:
1. Successful selling is like a campaign
Just like a politician who’s always shaking hands and kissing babies, you need to get out there as a online marketer. Go public with your website. Spread the word, spread your links, and connect with potential customers. Get involved in online forums and other social networking groups that may be interested your products. Heck, you could even make a bumper sticker!
By getting out into the world with your message, and treating your online site as more than just an online brochure, you’re introducing the world to your brand. That helps drive traffic to your site, which in turn drives sales and leads, which is what a business is all about.
2. Remember that you’re on 24/7
The internet never closes. It’s open all day, every day, meaning that from the moment that your products hit the marketplace, they can start selling. Like a winning politician, who gains momentum by staying in the public eye, be on top of your marketing—don’t miss out on sales by being invisible. Every time that you publish a new product, take a couple of extra minutes to share on your blog or on Facebook.
Give your customers every opportunity to find you, by keeping your website up to date with your latest promotions, and don’t forget to promote them through every available channel. Remember that it doesn’t have to cost a fortune either. The very act of sending a Tweet through Twitter, or updating your Facebook status may drive yet another sale. We’ve seen lots of clients have success by simply doing these little things consistently, and every time they send out an update, their traffic often jumps by as much as 200%.
3. Know what your customer wants
Whether you offer custom designed t-shirts, or offer a basic service, such as carpet cleaning, finding a niche in the world can be your greatest asset. When you know what your potential customers might be looking for, you can feature that aspect of your business. Like voters, your shoppers will have an agenda (especially during the holidays) so make sure to use your blog and social networking sites to promote portions of your business that are seasonally relevant. For instance, you might want to consider promoting a cleaning service (as a carpet cleaner) or a free shipping promotion (for an online store) during the holiday season.
Speaking of calendars, now is the time to start designing a calendar to give away to clients during the holiday season. Calendar searches are about to skyrocket, so you don’t want to be outdated!
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