Facebook is the most popular Social Network in the world with over 850 million active users around the globe; you can’t afford to not have a presence.
Your Facebook Landing Page is simply a public page that allows you to share info about your company, its services, products and incentives that your currently are providing and it gives your visitors a real reason not only to LIKE your page but also to stay tuned for anything that you may be rolling out.
Like any form of marketing, we all know one thing for sure and it’s that first impressions are everything.
When a Facebook user stumbles or looks for your page for the first time, you need an impressive way of welcoming them to your business page and that’s exactly what a welcome page does, it converts first time visitors into Like’s. Once they like your page, just like people joining your newsletter. they have now given you permission to market to them.
Most Businesses have a Facebook page that looks like a business page. In order to impress your visitors, however, you must make a real impression on visitors so you stand out from the rest of the sites on the web.
Your Facebook Landing Page Can:
Generate Traffic:
- Ability to drive traffic to your page and share information directed to current fans or potential fans
- Customers are able to see your posts every time they log on
- You can inform customers about new products, services, events, photos and new deals you might be rolling out
- Awesome form of online advertisement. Your landing page is your digital online billboard just with more traffic than your local freeway
- Ability to direct Facebook viewers to your company website, blog and even videos. Increasing your interactions on Facebook will increase your external site traffic.
- Many companies use their Fan Page interaction opportunity to gather emails for marketing, events, surveys and much more.
Create Better Communication:
- Cost efficient way of communicating to your potential clients with out actually leaving your place of business or home
- Ability to click a simple button and instantly message or even video chat with your audience to better respond and serve “Digital Customer Service”
- Ability to ask questions and receive feed back in real time
- Ability to send updates and focus on better customer relationships and lead generation
Build Trust:
- 50% of shopping that occurs daily in the world occurs online, so having a presence and a legit Facebook Page will create trust.
- A Fan Page with comments and answers show potential customers that there is actually someone there to provide customers with service.
- Improve your social media presence and you will improve your sales, the rules that apply in store also apply on line, the only difference here is that there are more people online than there are in your store.
Keep Your Customers Better Informed:
- Unless you are Oprah or Coca-Cola, you need to have something that does more than rattle off a bunch of bullet notes as far as items and services you provide. If your business page is generic and only has a bunch of posts you are losing that possible connection with that potential customer. Be sure to use your fan page to provide users with useful information about your company.
Provide A Call To Action:
- Not only are we providing your business page with a digital bill board but, now were encouraging Facebook users to not just LIKE your page but to browse your information. This automatically increases your conversion rate of new followers.
There are plenty of reasons to create a landing page for your current and potential consumers, and when done properly, you can gain clients, leads, sales and more.
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