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‘If you write, they will come’ – What does that mean? When it comes to the web, the more you write, the more traffic you’ll have flowing into your website. Whether it is content you feature on your site, blog posts or even press releases, if you want people to know your website exists, start writing about it.

You may have heard the phrase ‘content is king’, and there is a lot of truth to that. The more quality, informative content a site has the more reasons a person has to visit that site. Adding a steady stream of articles and other information to your site will help the search engines find your site and will also keep visitors coming back for more information.

When it comes to articles, don’t just stop with adding articles to your own site. Other website owners are in search of fresh, quality content, too and could use your articles. You can add the articles you write to a reprint article directory, and when a website owner publishes your article, the links that you have chosen to add to the ‘author’s bio box’ will be included. A limitless number of people will be able to read your articles and see your links.

Keeping a blog is another way to increase traffic to your site through writing. Update your blog regularly, several times a week. Your readers will come to see you as an expert and will visit your site for more information on the topics your site features. Point out new articles and other information that you add to your website in your blog posts, including links to your site.

You can also use the media to produce more public awareness of your website by writing press releases. Send press releases that inform the media of something that is of benefit to many people. Don’t limit yourselves to sending press releases to only local newspapers; you can also send them to online media sources.

Even if you have absolutely no experience in doing it, writing a press release does not have to be difficult. Consider the following recommendations for press release writing.

Include your name, URL, address and phone number at the top of the page. The words ‘press release’ should be centered, in bold, and in all capital letters under that.

Then, include the name of the person to whom you are sending the press release and the date that the information it contains can be presented to the public. Writing ‘For Immediate Release’ will indicate that there are no problems with releasing the information at any given time.

Give your press release a title, and below that include the ‘who, what, where, when and why’. At the end of your press release, include three # symbols, centered directly underneath the last line. If possible, print your press release on letterhead that displays your business name and logo.