The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates.
See also:
- Don’t Make Me Think – Steve Krug’s book about designing an easy to use website.
- The Big Red Fez – Seth Godin’s short book on common website usability errors.
- useit – Jakob Nielson’s newsletter on usability and web design.
- A User Interface Usability Checklist for Ecommerce Websites – Kim Krause’s website usability checklist.
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