It allows you to publish sites on a subdomain off of Blogspot.com, or to FTP content to your own domain. If you are serious about building a brand or making money online you should publish your content to your own domain because it can be hard to reclaim a website’s link equity and age related trust if you have built years of link equity into a subdomain on someone else’s website.
Blogger is probably the easiest blogging software tool to use, but it lacks many some features present in other blog platforms.
See also:
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