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Keywords and Branding (Part 2)

Keywords and Branding (Part 2)

Last time we look at the importance of keywords and how to find them. So the next thing is, what is the proper placement of keywords? They should be in places where both search engines and visitors will see them. Most often we forget to put them in places where... Read more
Keywords and Branding (Part 1)

Keywords and Branding (Part 1)

Keywords are the foundation to search engine ranking. They are where it all starts. It is what the search engines look for to know what your website is all about. With all the different formulas that exist to get ranked, it all boils down to the keywords for your web... Read more

Building A Brand Name

Building A Brand NameA brand image in today’s society cannot be over-valued. It provides an organization with a distinct and memorable personality for consumers to know and trust. It acts as a tangible symbol of its unique values, essence and good will. It... Read more
Developing A Marketing Campaign

Developing A Marketing Campaign

Most internet companies do not know this, but there is a difference between marketing and advertising. Marketing is a strategy. It is defining how your customers will perceive your company. An effective marketing campaign will shape your customers image of your... Read more

What Can a Brand Name Do For You?

brand (brnd) n. A trademark or distinctive name identifying a product or a manufacturer. A product line so identified: a popular brand of soap. A distinctive category; a particular kind: a brand of comedy that I do not care for. A mark indicating identity or... Read more