Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it may be considered reasonable or it may get a site banned from a search engine. Cloaking has many legitimate uses which are within search guidelines. For [...]
In search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and to ensure diversity amongst the top ranked results. Clustering can also refer to a technique which allows search engines to group hubs and authorities on a [...]
Content Management System. Tool used to help make it easy to update and add information to a website. Blog software programs are some of the most popular content management systems currently used on the web. Many content management systems have errors associated with them which make it hard for search engines to index content due [...]
Many blogs and other content management systems allow readers to leave user feedback. Leaving enlightening and thoughtful comments on someone else’s related website is one way to help get them to notice you. See also: blog comment spam – the addition of low value or no value comments to other’s websites
Some web developers also place comments in the source code of their work to help make it easy for people to understand the code. HTML comments in the source code of a document appear as <!– your comment here –>. They can be viewed if someone types views the source code of a document, but [...]
Information which is generally and widely associated with a product. For example, most published books have an ISBN. As the number of product databases online increases and duplicate content filters are forced to get more aggressive the keys to getting your information indexed are to have a site with enough authority to be considered the [...]
Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching the words of the text to that specific word set. Some search algorithms may even look at co-citation and words near the link instead of just [...]
A search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept. For example, if a search engine understands a phrase to be related to another word or phrase it may return results relevant to that other word or phrase even if the words you searched for are [...]
Advertising programs which generate relevant advertisements based on the content of a webpage. See also: Google AdSense is the most popular contextual advertising program.
Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than online ads. Some marketers use custom phone numbers or coupon codes to tie offline activity to online marketing. Here are a few common example desired [...]
