SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

At MoonViper, we never employ these “nasty” techniques, and instead focus on industry best practices to lay the groundwork for a solid, long lasting SEO campaign. In conjunction with our “ShiftLink” software, we can track each of your highly ranked keywords to specific customers, and judge the effectiveness of all our marketing campaigns.

No other company can provide the level of customer tracking, and analysis that MoonViper can provide

Our methodology includes providing our clients with such tools as:

Keyword Phrase Research

Using proprietary search engine analysis tools; MoonViper will work with you to develop the ideal set of keyword phrases for promoting your website. We examine the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.

Baseline Search Engine Traffic Report

Using your web traffic software reports or through online access MoonViper will analyze your current natural search engine traffic statistics

Baseline Search Engine Ranking Report

Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).

Competitive Analysis Report

MoonViper will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.

Pages Indexed Report

We will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, and MSN. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.

Using our research and analysis, MoonViper will create optimization suggestions for key pages within your website.

Optimization Elements

After careful selection of relevant keyword and keyword phrases per page, MoonViper constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:

• Examination of internal linking structure including the selection of link names and titles.
• Proper site navigation including linking strategies such as addition or modification of a site map.
• File and page name structuring.
• Write additional content if needed for your web pages
• Generate articles and press releases as needed to boost your rankings

In addition, MoonViper will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.

Company Website Network Consulting

Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, MoonViper will help outline various link opportunities, which could greatly increase the overall rankings of your website.

Your Partner National Positions

MoonViper, our clients and other web properties all have the ability to link to you. We will work with you to determine which sites are contextually best, and will help make contact with these firms through either phone or email.

Rankings

Once a portion of MoonVipers’ suggestions have been implemented on your site, we will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.